- Video Best Practices
- What to Avoid
- What to Say in My Video
Speaker(s): Jennifer Whitton, Certified SBDC Consultant
Who Should Attend: Those in business one year or more
Recommended: Take each of the one-hour "Business Conversations" webinars for a complete look at how to pivot your business and reopen during the pandemic.
There will be plenty of time for Q&A.
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In the world of business and marketing, well-planned and well-executed social media videos are more important than ever. But not all videos are the same. Each type of video is a specific tool, and it’s important to use these tools in the right ways to achieve the best results. In this course, senior staff instructor Ashley Kennedy provides a thorough introduction to the role of video in social media marketing campaigns—and discusses how to best leverage video in your overall content strategy. She then delivers a rundown of the top types of social media videos, including explainers, vlogs, product videos, interviews, long-form content, and more. After watching this course, you'll be familiar with various video strategies and prepared to learn more about how to create each type of video.
This course is provided to you via your PPLD library card
Many small to medium businesses can't afford to hire a professional photographer, so they end up doing their own marketing and product photography—and it shows. But even if you're not naturally adept at taking pictures, there are steps you can take to create high-quality, consistent marketing photos of your products or service without spending a lot of time and money. In this course, Joseph "PhotoJoseph" Linaschke highlights these steps, discussing composition, camera selection and settings, lighting, and basic photo editing. Learn how to take stellar photos with a smartphone or full-size camera, use natural light to your advantage, work with props effectively, and more. Upon wrapping up this course, you'll be prepared to create compelling images that you can share on social media to generate interest in your brand.
Mobile photography can mean everything from iPhone and Android snapshots to sophisticated image editing on a phone or tablet. Mobile Photography Weekly is the weekly series that covers it all, from Instagram to Photoshop Fix, from camera phone tripod mounts to add-on lenses. Tune in each Tuesday to learn a new tip or technique, discover new apps and add-ons, and get the most out of the mobile photography revolution.
Note: Because this is an ongoing series, viewers will not receive a certificate of completion.
This course has been provided by Lynda.com via your PPLD library card
Discover how to use any smartphone camera as a serious photographic instrument, leveraging built-in features, accessories, and apps designed to expand shooting power. Instructor Ben Long starts with an in-depth exploration of photography basics and how to adjust camera settings for the best results in different conditions. Next, he discusses ways to solve typical challenges faced in everyday shooting, such as fast motion, low or bright light, and framing. Plus, learn about using advanced camera capabilities such as white balance, HDR (high dynamic range), and RAW format.
- Mobile photography basics
- Exposure on a mobile camera
- Shooting in low or bright light
- When to use high dynamic range (HDR)
- Shooting in RAW format
- Changing the aspect ratio
- When to use flash
- Taking a great portrait
- Using panorama to create wide-angle shots
- Adding lenses to a mobile camera
This course is provided by Lynda.com via your PPLD library card